Two Decades of Crafting Confidence, Elegance, and Timeless Style.

Celebrating 20 Years of Timeless Elegance at Willow London

It’s hard to believe twenty years have passed since I first opened Willow London. My son was just ten, and with a love for design and craftsmanship, I set out to create clothing that reflects elegance, comfort, and lasting quality. for both women and men.

Though fashion has evolved, our values remain the same — quality, elegance, and authenticity.

To celebrate this milestone, we’re delighted to host our 20th Anniversary Sale, with up to 80% off site-wide.

Thank you for your loyalty and support. Discover timeless pieces designed to make you look and feel your best — for many years to come.

ABOUT Willow

For over two decades, I’ve poured my heart into Willow London — creating clothing that blends elegance, comfort, and lasting quality. When I opened the store, my son was just ten years old, and my dream was to design pieces that make both women and men feel confident, refined, and truly themselves.

Twenty years later, that passion still guides everything we do. Each garment is crafted with care and designed to bring effortless sophistication to everyday life.

Rediscover the timeless style that defines Willow London.

With warm regards,

Founder, Willow London

Loved by Thousands Across the UK

★★★★★

"Fast and tracked shipping, I am very surprised by the excellent quality of the garments, I will definitely buy from this brand again."

Michelle F.
★★★★★

"Easy ordering and speedy delivery! The whole process was smooth, and the product arrived right on time. Will definitely be ordering again."

Ella A.
★★★★★

"Super-fast delivery and perfect product! I’m thrilled with my purchase. It came quicker than expected, and it’s exactly as described."

Hunter Y.
★★★★★

"Impressed by my first order! The attention to detail and quick shipping made this an amazing first experience. Looking forward to my next purchase."

Ruby A.
★★★★★

"The process to order was very easy and coincidental, I received the tracking code 24 hours after placing the order. The items I ordered were of excellent quality."

Rossella B.